Open House Options Explained: MLS Marketing, Broker E-Blast, or an Agent-Staffed Event

An open house can be a useful way to generate interest in your property, but not every seller wants the same level of support.

SaveEstate offers three separate, distinct open house services. Because the names can sound similar, here's exactly what each option does and how they differ.

1. Open House MLS Marketing

Open House MLS Marketing promotes your scheduled open house directly through the MLS.

This means agents and buyers browsing listings can see your open house date and time when viewing your property.

Pricing:

• $25 for a single event.

• $100 for unlimited postings across your listing period.

This is the most passive and lowest-cost option of the three. It helps make sure your open house information is visible to people already searching MLS listings.

2. Broker E-Blast (Open House)

A Broker E-Blast takes a more active approach by promoting your open house directly to buyer's agents in your market area.

Pricing:

• $75 per blast.

Unlike an MLS posting, which relies on buyers and agents finding your listing while browsing, an e-blast sends the information directly to agents who may have interested clients.

3. Agent for Open House

An Agent for Open House provides the most hands-on support.

SaveEstate arranges for an agent to physically staff your open house for you.

Pricing:

• $300 per 2-hour event.

This option is ideal if you want someone present to:

• Greet visitors.

• Answer questions.

• Manage the open house experience.

It allows you to have professional representation at the event without needing to be there yourself.

Which One (or Combination) to Choose

These three options are not mutually exclusive.

You can combine services based on the level of support and promotion you want. For example, you could:

• Post your open house on the MLS.

• Add a broker e-blast for additional promotion.

• Run the open house yourself without an agent physically present.

The right combination depends on how much hands-on help you want versus how much of the process you are comfortable managing yourself.

Final Thoughts

Open house services can be customized based on your goals, budget, and availability.

If you simply want your event visible to MLS users, Open House MLS Marketing may be enough. If you want additional promotion, a Broker E-Blast adds direct outreach to agents. If you prefer someone else to handle the event in person, an Agent for Open House provides the highest level of support.

Choosing the right option allows you to create the open house experience that fits your selling strategy.


Ready to get started? Contact SaveEstate or submit your request online at saveestate.com.